Full curriculum

The Eight Minutes Content System

Brand voice built on archetypes, five content pillars, the full prompt library, and a minute-by-minute runbook for each session. Three days, and a system running at the end of the second one.

Format: Three Masterclass Days
Session length: Three Hours, One Break
Delivery: Room and Platform

Day One, The Foundation

The left column is elapsed time from the moment the session opens. By the half hour the system has to be connected, and by the two hour mark the room is in the break with their posts already going out.

Runbook, Day One
Mark	Block	Minutes
T+0:00	Setting the stage and context	Five
T+0:05	The Ignition, publishing connected live to both accounts	Twenty
T+0:25	The spreadsheet template, column by column	Ten
T+0:35	Test post, one dummy row fires live on both platforms	Ten
T+0:45	Mindset opener, identity before tools	Twenty
T+1:05	Break, dancing, stretching, high five	Fifteen
T+1:20	Brand voice, part one, pick the archetype	Thirty
T+1:50	Brand voice, part two, set the tone sliders and test the prompt	Twenty five
T+2:15	Avatar definition, one reader, named	Twenty
T+2:35	Content pillars, five defined, sub-topics generated	Twenty
T+2:55	Close, homework, platform walkthrough	Five

By thirty minutes inEvery person in the room has publishing connected to both of their own accounts. Nobody moves on until this is true for everyone.

By forty five minutes inA real post from a dummy row has appeared on both platforms, watched by the room.

By two hours inBrand voice prompt written and tested against a sample line, and it sounds like them.

By three hours inAvatar named in one sentence and five pillars defined, ready to batch on Day Two.

Brand voice, the archetype

Asking somebody to describe their brand voice produces the same four words every time. Archetypes work because they are characters, and a character has motivation, fears, and a way of speaking which follows from both.

The Everyman

IKEA, Volkswagen, Levi’s, Target

To belong

Plain, warm, no jargon, speaks as a peer and never from above

The Hero

Nike, BMW, Duracell

To prove worth through courage

Direct, challenging, action verbs, names the obstacle out loud

The Creator

LEGO, Adobe, Apple, Crayola

To build something original

Expressive and design led, shows the work in progress as well as the result

The Sage

Google, BBC, Harvard

To find and share truth

Measured, evidence first, teaches before it persuades

The Jester

Old Spice, Wendy’s, Ben and Jerry’s

To bring joy

Playful and self aware, subverts what the reader expected to read

The Lover

Chanel, Godiva, Alfa Romeo

Intimacy and beauty

Sensory and warm, writes about how something feels as much as what it does

The Caregiver

Volvo, Johnson and Johnson

To protect others

Reassuring, takes the weight off the reader, we have got you

The Ruler

Rolex, Rolls-Royce, American Express

Control and order

Precise and authoritative, short sentences, nothing wasted

The Explorer

Patagonia, Jeep, The North Face

Freedom

Restless and outward looking, invites the reader onto the road

The Outlaw

Harley-Davidson, Virgin, Diesel

Revolution

Blunt, names the rule and then breaks it in the same post

The Magician

Disney, Tesla, Polaroid

Transformation

Visionary, reveals rather than explains, imagine if

The Innocent

Dove, Innocent Drinks, Nintendo

Simplicity and honesty

Clean and optimistic, no cynicism, nothing hidden

How they pick one, three filters

Filter one, what their client actually wantsSafety points to Caregiver or Innocent. Mastery points to Hero or Sage. Status points to Ruler or Creator. Belonging points to Everyman or Lover. Freedom points to Explorer or Outlaw.

Filter two, where the daylight isName the archetype every competitor in the field is already playing. If all five are Heroes, then Sage or Jester is open ground.

Filter three, can they sustain itAn archetype which has to be performed collapses by week three. It has to be a version of how they already are on a good day.

The ruleOne primary archetype, and at most one secondary. Two is a personality, three is confusion, and the model will average them into the generic voice everybody was trying to escape.

Tone, four sliders

The archetype sets the character, the sliders set the volume. Each person sets four numbers from zero to ten, and those four numbers go straight into the prompt.

Funny

Serious

Formal

Casual

Respectful

Irreverent

Enthusiastic

Matter of fact

The avatar, one reader, named

Every post gets written for one person sitting across a table, never for an audience. Role, industry, the shape of their working day, the problem which keeps them awake, what they already tried, and what they would have to believe to become a client.

The five content pillars

One

Authority

What you can prove. The result, the method, the case, the teardown.

How-to · Breakdown · Before and after · Mistake teardown · Mini case

Two

Story

What you have lived. The pillar most experts skip, and the one which builds trust fastest.

Origin · The day it went wrong · What I believed then · The client I still think about

Three

Conversation

What you want them to argue about. A reader who types is a reader the platform shows more of.

Open question · This or that · Unpopular observation · Ask the room

Four

Point of view

What you believe which your field does not. A real position, one some people would push back on.

Contrarian take · Myth buster · The advice I disagree with · What I would do differently

Five

Offer

The pillar which turns a reader into a client. It runs at most once a week.

Who I help and how · What working together looks like · The invitation · Proof plus ask

The pillar and format matrix

Five pillars across eight formats gives forty starting points before a word is written, which is what makes a full month possible inside one session.

Pillar	How-to	List	Story	Contrarian	Teardown	Before and after	Question	Myth
Authority	•	•	•	•	•	•	•	•
Story	•	•	•	•	•	•	•	•
Conversation	•	•	•	•	•	•	•	•
Point of view	•	•	•	•	•	•	•	•
Offer	•	•	•	•	•	•	•	•

Day Two, Move-In Day

The scenario has to be armed and the trigger fired before the room walks out for the break. Everything before the break exists to make that possible, and everything after it exists to let them feel what happened while they were gone.

Runbook, Day Two
Mark	Block	Minutes
T+0:00	Recap of the infrastructure built on Day One, no re-teaching	Five
T+0:05	Art of prompting, the six prompts, each tested live	Thirty five
T+0:40	Design template, build one, duplicate it once to prove reuse	Twenty
T+1:00	Batch generation, the full month written into the spreadsheet	Thirty five
T+1:35	Move-in day, import the sheet, map the columns, arm the scenario	Fifteen
T+1:50	Break, posts going out unseen	Fifteen
T+2:05	Autopilot live, the reveal, phones already buzzing	Fifteen
T+2:20	Weekly review prompt, and when to run it	Fifteen
T+2:35	Demonstration, where this road can go	Fifteen
T+2:50	Close, platform handover, Day Three date set	Ten

By forty minutes inEvery person has run all six prompts against their own brand voice prompt and kept the output they liked.

By one hour thirty five inTwenty rows sitting in the spreadsheet, written, dated, and assigned to a platform.

By one hour fifty inThe scenario is armed and the trigger is fired.

By two hours twenty inEvery person has opened their own accounts and seen their own posts live.

The prompt library

Ten prompts, written out word for word, each one pasted underneath the brand voice prompt rather than on its own. They live inside the course, in the order they are used.

One, Brand VoiceThe master asset. Everything else depends on it.

Two, AvatarOne reader, named, not an audience.

Three, Content PillarsFive pillars, sub-topics, and sub-sub-topics.

Four, HooksFive opening lines, five shapes, each under twelve words.

Five, IdeasTen post ideas from one topic, spread across the pillars.

Six, RepurposeOne longer piece turned into three posts which each stand alone.

Seven, Call To ActionThree closing lines, each driving one clear action.

Eight, Comment ReplyA reply which answers properly and leaves the door open.

Nine, Batch The MonthTwenty posts as a table, shaped to match the spreadsheet exactly.

Ten, Weekly ReviewReal numbers in, three rules out, straight back into next month.

The spreadsheet, column by column

The match between what the model writes and what the automation reads is what makes twenty posts in half an hour possible.

DateThe day the post goes out.

PlatformWhich channel it belongs to.

PillarWhich of the five it belongs to.

HookThe opening line on its own.

BodyThe post itself.

Call to actionThe closing line.

Image noteWhat the design template should say, eight words at most.

StatusLeft empty, filled in once the post has published.

Day Three, Check-In, One Month Later

A month of content going out is proof the system started. Day Three is where real numbers meet the prompts which produced them, and where anyone who quietly fell behind gets caught early.

Runbook, Day Three
Mark	Block	Minutes
T+0:00	Open, and one sentence each on what actually happened	Five
T+0:05	Pull the numbers, per pillar rather than per post	Fifteen
T+0:20	Run the weekly review prompt against the real month	Twenty
T+0:40	Fine-tune the brand voice prompt and the pillar mix	Twenty
T+1:00	Unblock anyone who fell behind, live, on their own account	Twenty
T+1:20	Where this goes next, a look at Level Two	Ten

What good looks like at the end

You own the assets

One brand voice prompt, one avatar, five pillars, one design template, one spreadsheet, one connected scenario. All of it yours, none of it rented.

Next month costs minutes

The prompts are written, so the next batch is a paste and a review pass rather than a rebuild.

You can explain it

Anyone in the room can describe the whole system to a colleague in under a minute.

The system is duplicable

The same build points at a second brand or a third channel without starting again.

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